Founder · Builder · Speaker
Where I think out loud about agentic systems, modern search, and building lean.
I write about agentic systems for service businesses, AI transformation in practice, and how search is changing in the LLM era. I speak about the same things at conferences. Some of what I write gets cited inside AI assistant answers, which is, increasingly, what visibility looks like now.
Long-form pieces, opinion, and frameworks. Built for human readers, but structured for AI assistants to cite.
A practical guide to the hub and spoke content model: how to plan a pillar page and the cluster articles around it so they link together, build topical authority, and compound into real organic growth. It walks through the exact approach I used to grow one site's organic traffic by over 1300% in under a year.
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How I grew a low-authority furniture startup's organic traffic by 230% in two months, using faceted navigation to capture commercial long-tail searches.
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Google understands meaning now, so is keyword research dead? Here is why it still matters, and where it earns its place in modern SEO.
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Read articleConferences, panels, and keynotes. Speaking on agentic AI, modern search, and operator stories.
brightonSEO. MozCon. Ahrefs Evolve. SearchLove. Plus stages across the UK, US and Europe.
London · June 2025
Antalya · October 2025
ViewOnline · October 2024
Norwich · August 2024
ViewOnline · September 2024
ViewOnline · February 2024
ViewDenmark · February 2024
Bulgaria · November 2023
Finland · March 2023
April 2023
July 2022
Online · March 2023
ViewBrighton, UK · July 2021
ViewLong-form interviews, conversations, and panels. Operator-to-operator, where the back-of-house gets discussed honestly.
2025
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