UK Roller Shutters
A service company supplying, installing and maintaining roller shutters and security doors across the UK. Built to £2.5m turnover in four years. Clients include the Ministry of Defence, The Gherkin, Tesla, Top Gear and Iceland.
Founder · Builder · Speaker
I help businesses win more customers online,
and run smarter with AI.
I'm a founder who has built and grown my own companies. I help yours get found by more customers, and use AI to run leaner, the same way I have in mine.
Trusted by teams at
eBay · Shopify · Forbes · Monday.com · ClickUp
What I have built
01
A £2.5m business
UK Roller Shutters, my first company. Built to £2.5m turnover in four years.
02
A 7-figure agency
Snippet Digital. Clients include Forbes, Sprout Social and DataCamp.
03
A SaaS used worldwide
Keyword Insights. Used by hundreds of agencies and in-house teams like eBay and Shopify.
04
An agency run by agents
Snippet today does the work of a far bigger team, on a fraction of the headcount.
05
An international speaking habit
brightonSEO, MozCon, and many more stages.
- AI Transformation
- Agentic AI
- Search Journey Optimisation
- LLM Optimisation
- 7-Figure Agency Building
- International Speaking
- Writing
How I got here
- 2013
The first business
I co-founded UK Roller Shutters and ran it as Digital Marketing Director. A service business supplying and installing roller shutters and security doors. I taught myself SEO and digital marketing by ranking our own site, and that is what grew the company to £2.5 million in turnover in four years. It let us expand the product line and sell across the world, from Hong Kong to Dubai. Clients grew to include the Ministry of Defence, The Gherkin, Tesla, Top Gear and Iceland.
- 2020
The agency
The search and digital work that grew UK Roller Shutters pulled me into SEO full time. I co-founded Snippet Digital with Suganthan Mohanadasan: a technical, tools-led agency. We took it to seven figures, working with Forbes, Sprout Social and DataCamp.
- 2021
The SaaS
We kept hitting the same bottleneck: keyword work was too slow for spreadsheets. So we built our own tool, then spun it out as Keyword Insights. It is now used by hundreds of agencies and in-house teams like eBay and Shopify.
- 2024
The agentic rebuild
When agentic AI became real, I did not write thinkpieces about it. I rebuilt Snippet from the inside. The agency runs today on a much smaller team than this work would normally need, using an agentic operating system we built. Internal tools like ThreadCraft turned new service lines into scalable practices.
- Now
What I help operators do
I help founders, agency owners and operators rebuild their businesses with the same approach. We have already done it inside our own.
AI transformation is not a slide deck. It is groundwork, judgement, and a willingness to ship the thing.
Andy Chadwick · On AI transformation · 2026
Work with me
01 / Transformation
AI Transformation
Get more done with fewer people.
I diagnose where agents and AI can replace process inside your business. Then my team and I build the systems that compress headcount and unlock new revenue lines. We have already done it inside our own businesses. The agency I co-founded does the work of an agency many times its size on a fraction of the headcount. We can help you do the same.
Who this is for. Agency owners, lean founders, in-house heads of growth or marketing. Operators who suspect they could be doing more with less.
02 / Search
AI Search Strategy
Get found in Google AND ChatGPT.
Search has changed. Your customers now find brands through Google, TikTok, Reddit, YouTube, and AI tools like ChatGPT and Perplexity. I help founders and growth leads build a search strategy that works across all of it. SEO, AEO, GEO, LLM optimization. Whatever the acronym, the goal is the same. Be the answer your customer finds.
For full execution my agency Snippet Digital handles the work. I take a small number of strategic engagements each year for founders who want my brain on a hard problem.
Who this is for. Founders and growth leads dealing with site architecture decisions, content strategy, traffic drops, or the LLM era rewrite of how visibility works.
Ventures
I do not just consult on this work. I do it inside my own businesses.
Snippet Digital
The agency I co-founded. We were among the first in the world to optimise brands across every search surface that matters today: Google, TikTok, Reddit, YouTube, and AI tools like ChatGPT and Perplexity. Today we run on a much leaner team than the work would normally need, using an agentic operating system we built. Clients include Forbes, Sprout Social and DataCamp.
Keyword Insights
The SaaS I co-founded with my Snippet partner. It does keyword research, intent classification and topical clustering at scale, in minutes instead of weeks. Used by hundreds of agencies and in-house teams, including eBay and Shopify.
Selected client work
Through Snippet Digital, the agency I co-founded, I have led search and growth work for some of the biggest names in tech, content and commerce.
490% organic traffic in six months
A health tech platform fighting for visibility in a saturated market. We built the SEO foundation that took them from invisible to category defining.
1,000 to 13,000 monthly visitors
A thirty year old brand whose online presence had not kept pace. We led a full site SEO transformation including a rebuild and rebrand. Organic visibility grew by over 1,000% in 12 months.
Thousands of hidden keywords through Reddit
A new skincare brand with zero domain authority going up against giants. We used a non Google search strategy to surface the demand the incumbents could not see.
110% organic traffic at scale
A US real estate platform with several million pages, where crawlability and indexation were failing on the folders that mattered most. We restructured the architecture and clustering at scale.
What people say
Andy is incredibly sharp and really on top of where things are heading. What stands out is how quickly he gets under the skin of a business. He doesn't offer generic SEO advice. He takes the time to understand the niche and gives practical, focused direction that actually moves the needle.
Andy took charge of the rebranding effort, seamlessly managed the website rebuild and implemented a robust SEO strategy. We saw our organic visibility soar by over 1,000% within 12 months.
Andy led the analysis and developed a comprehensive growth plan addressing both technical barriers and content strategies, significantly enhancing customer acquisition across a site of more than 20 million pages.
Andy is a deep thinker who can solve the most complex problems and break them down into actionable steps. You see him shine with the innovations he's brought to topic clustering at scale via Keyword Insights. He's destined for bigger things than solving singular problems.
Featured and published in
- Search Engine Journal
- Search Engine Land
- Advanced Web Ranking
- Traffic Think Tank
plus many more
Spoken at
- brightonSEO
- MozCon
- Ahrefs Evolve
- Search & Stuff
- Take It Offline
plus many more
Writing & talks
I write about agentic systems for service businesses, AI transformation in practice, and how search is changing in the LLM era. Some of my articles get cited inside the LLMs themselves. That is, increasingly, what visibility looks like now.
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