My thoughts, insights, experiments and advice. Enjoy your read.
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Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content
Not long after my birthday, on November 26th (my Birthday is November 20th. I’ve put this in so you can all wish me a “Happy Birthday” next year), I wrote a tweet on how we grew the traffic of a site in a competitive niche by about 1300% in less than 12 months. We did...
Why Keyword Research Isn’t Dead
It is generally agreed that, with each new new algorithm update, Google gets cleverer. “Things not strings” people cry. “Keywords are dead” people exclaim. At least I’ve heard at least one person say this in the last few conferences I’ve been to. Sure – there have...
How to use machine learning (if you can’t code) to help your keyword research
I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. My...
Unleash your faceted navigation: How I increased a company’s organic traffic by 230% in 2 months
I was recently introduced to a friend of a friend who had launched a start up, bespoke furniture company just over a year ago. They’d been trading for 7 months already before they contacted me as they weren’t getting the enquiries they’d anticipated. Having...
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