by Andy Chadwick | Mar 9, 2022 | Content
Not long after my birthday, on November 26th (my Birthday is November 20th. I’ve put this in so you can all wish me a “Happy Birthday” next year), I wrote a tweet on how we grew the traffic of a site in a competitive niche by about 1300% in less than 12 months. We did...
by Andy Chadwick | Jan 17, 2021 | Content
It is generally agreed that, with each new new algorithm update, Google gets cleverer. “Things not strings” people cry. “Keywords are dead” people exclaim. At least I’ve heard at least one person say this in the last few conferences I’ve been to. Sure – there have...
by Andy Chadwick | Jan 17, 2021 | Content
I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. My...
by Andy Chadwick | Jan 17, 2021 | Technical
I was recently introduced to a friend of a friend who had launched a start up, bespoke furniture company just over a year ago. They’d been trading for 7 months already before they contacted me as they weren’t getting the enquiries they’d anticipated. Having...
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